TORONTO (March 7, 2017) – Much Digital Studios announced today its first-ever original series DAN FOR A WEEK, set to launch exclusively on YouTube and Much.com this spring. The six-episode series follows Much Creator Dan James, a.k.a. The Danocracy, as he tries to spend a whole week governed by somewhat unusual conditions. DAN FOR A WEEK, which is produced in-house by Bell Media’s digital video team, is currently in production in Toronto.
The news of Much Digital Studios’ leap to series production comes as the multi-channel network hits the 6.4 million combined subscriber mark. Recently adding three new YouTubers to its already diverse roster of creators and influencers, Much Digital Studios now generates more than 6.8 million combined views weekly. The three new Creators are: comedic duo YouTwoTV, hilarious trio Moving Mind Studios, and musician and vlogger Realistically Saying. For more details about the new Much Digital Studios Creators, click here.
“Our new original series with Dan is the latest example of how Much Digital Studios is expanding our range of content,” said Justin Stockman, Vice-President, Pay and OTT Services, Bell Media. “The growth of our creator network continues to open up a world of new possibilities, not only for how we interact with our audience, but also for what we can offer to brands.”
Much Digital Studios’ unparalleled reach continues to attract the attention of top brands in Canada, who partner with Much Creators to create engaging promotional content. Some notable brand activations include: Jus Reign and The Danocracy take to the streets to help people earn SCENE points, and spread awareness that points can be used to buy more than just movie tickets; Chelsi Madonna and Askylit Avenue help spread awareness about RBC’s #make150count campaign and showcase the impact $150 can have on a community; Harjit Bhandal and Jaz Saini, from YouTwo TV, get behind the counter at Subway to help promote National Subway Day and spread awareness for the SUBWAY® partnership with Food Banks Canada; and MissFenderr visits the HI-Banff Alpine Centre for Much’s Far and Wide Travel Campaign, and reported back on the benefits of staying in hostels while travelling in Canada.